I was fortunate enough to work heavily on rebranding SimpleNexus. The task was to take the existing brand and create something sophisticated and homey; something that would set us apart from the rest of the mortgage industry. The contrast with the former blue “tech” branding is remarkable!
As a team, we were able to contribute our skills towards a company acquisition. Following the rebrand, SimpleNexus sold for $1.2B.
Art direction & Design: Henry Smith | Design: Shelley Sonderegger | Illustration: Pam Wishbow