The SimpleNexus User Group conference (SNUG) was held yearly at Snowbird Ski Resort in Utah. Generally, the branding capitalized on the beautiful snowy mountains, using them as a visual motif. The conference theme in 2022 was “Elevate.” So, how do you elevate an already towering landmark like a mountain? You lift it higher with a giant hot air balloon, of course!
Art Direction and Design | Shelley Sonderegger