In a market saturated with foam rollers that target male athletes, the goal of this project was to design a mobile and desktop website (including a shopping experience) that would appeal to women.
After doing some online research, I created two user personas to represent the ideal customers for Suvius. Both are active women- one a yoga lover, the other a fitness fanatic. I began by designing mobile, because both personas would be proficient in their use of technology, and more likely to use their phones than a computer. Wireframes enabled me to solve design problems on paper, and helped me to create a site that is easy to navigate.